dragonfly editorial

Some notes on SummitUp

Posted by: Jill Davis, Copywriter / Brand Specialist, November 15th, 2011

blue-refreshIt was great to attend this year’s SummitUp conference with fellow writers Sam Enslen and Mary Ann Chang.

I’d heard one of the presenters before, and I recently worked with another on a web copywriting project. So I was surprised at how many ideas the conference gave me to chew on.

Here are just a few.

Facts, not fanfare

I think we’re finally figuring out how to use social media. As recently as a year ago, everyone seemed to be shouting, “Don’t ignore social media,” or “Look how many millions of users are on Twitter!” But no one could tell us exactly what we should be doing—or what we might get out of it.

In contrast, this year, Kelly Malone from Fahlgren Mortine showed us a great case study involving Elmer’s. She articulated how the Facebook-based campaign worked and exactly what its results were. What she described wasn’t that different from what we used to do B.I. (before the Internet) with direct mail marketing: reaching out to a highly targeted audience with an extremely relevant offer. The goal? Drive sales and create customers-for-life—what we now refer to as “brand advocates.”

Extreme ROI

The striking thing is that with today’s technology, the audience targeting can be focused in the extreme. And it’s so much less costly than buying mailing lists.

Kendra Ramirez with Ascendum Solutions described a similar, highly targeted campaign involving LinkedIn. For one of her clients, she created a LinkedIn ad that went to six executives—and only six executives—who fit the target profile. Out of the six ads, the firm got one new customer.

In direct marketing terms, that’s a gigantic return.

What’s it gonna cost me?

Crown Partners’ Kyle Priest gave what was, to me, the most enlightening presentation. Kyle’s point? It’s not the technology you need to conquer as much as understanding what motivates—deeply motivates—your customer. Kyle refers to this as their “eDNA.”

That’s not new. What’s new is the fact that there are so many more channels through which to engage that customer. And fragmentation is daunting. With that in mind, I thought the audience member who asked Kelly, “How many people are on the Elmer’s Tweet team, and how many on the Elmer’s blog team?” started to get to the heart of the matter for many people.

They know that social media is important. They have some ideas of what it can do. The next step? They need to know what resources they’re going to have to invest to make it work. Without knowing that, social media can seem like an ocean of opportunity that can’t be plumbed.

Jill Davis is a copywriter with extensive experience in marketing, branding, and retail sales.

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Posted in Social media / Web 2.0 | 1 comment »

Summing Up SummitUp

Posted by: Mary Ann Chang, Marketing Writer (and Pilates Instructor), November 14th, 2011

question-markI’m a late adapter.

There, I said it … my name is Mary Ann and I’m a late adapter. It’s strangely liberating to admit my dirty little secret. I’ve been in the closet for years. I’m not afraid of technology. I just don’t adapt until I have a true need. How weird is THAT?

I was just behind the curve with my first PC. A little late to get a cell phone. Not the first in line for an iPod. I don’t have a Wii, Xbox, or even a Tickle Me Elmo. I don’t think anyone knew this about me or even cared. Until …  social media. Busted!

I don’t participate in any social media. I’m curious. And I’m concerned. Will the day come when I don’t understand any TV commercials? Would that be a bad thing? Will I suddenly find that I’ve unwittingly chosen to be left behind by family and friends? Will my writing lose its relevance because I’m not up-to-speed with the genre?

Facebook presents me with two big fears: (1) having 650 friends or (2) having no friends. Twitter? Follow me on Twitter? You must be kidding. I can hardly stop laughing. I can’t imagine finding the time to follow anything on Twitter or stay current on Facebook. Am I slow? Am I somehow getting lost in a space/time continuum …  every day? How is everyone else doing it?

The local news media has tainted Facebook and Twitter for me. News anchors regularly report messages that they’ve received on their social media sites. “… Brandy says, ‘I definitely don’t think people should kill other people in drive-by shooting. I think it’s wrong.’ And Ted says, ‘When it snows, it’s really cold and I think that’s wrong.’” This is news?

It’s my concern about relevance that took me to Dayton’s annual SummitUp Conference. SummitUp, “A Social Media Confab,” is presented by a joint group of marketing and communication associations in Dayton, Ohio. Social media experts deliver short, informative presentations in the context of B2B and B2C.

It was time well spent. I know more now than I did. And I know enough to know …  that I don’t know enough. Here are some of the key points that I took away from the conference:

  • You gotta do it. Social media is not something that you can learn by reading a book or taking a class. You have to get in there and do it. (Not what I wanted to hear.)
  • Pick one. Companies, organizations, brands (and probably individuals, too) should pick one tool at a time. Get on board, learn it, and then add another, one at a time.
  • YouTube isn’t just for fun. You Tube is the #2 search engine, right behind Google. You can use it to present business information just as you would any other medium.
  • Plan. For B2B and B2C social media initiatives, it’s important to create a content calendar. Map out your content to ensure quality over quantity. A rule of thumb for content is a 70-20-10 mix:

- 70% informative; tips, how-tos, telling people what they want to know
- 20% ongoing responses to inquiries, issues
- 10% blatant self-promotion

  • Realize that it’s work. B2B and B2C social media initiatives are labor intensive. The best people for the job have a natural enthusiasm for it. If your company isn’t committed to doing it, don’t do it. You have to be all in. Once you’ve launched a social media presence and it’s out there, customers expect you to live in that medium and respond.

A couple of points—not specific to social media—resonated for me on a personal note as well as professional:

  • Two new takes on ROI (Return On Investment): ROE = Return On Effort; ROI = Risk Of Ignoring
  • What you do already is what’s next. In other words, your present actions are setting up your future. The presenter said, “Look to the future and start stepping into it.” I liked that.

Predictably, this late adapter has some homework to do before she dips her toe in the social media waters. I need more information. I need to know how to do it just a little. How to do it safely. How to participate and still protect my privacy.

But first things first. Admitting is the first step …  my name is Mary Ann and I’m a late adapter.

Mary Ann Chang is a copywriter with a strong background in sales and marketing. Over the years, she’s written for Iams, Procter & Gamble, Jergens, Evenflo, MeadWestvaco, and Midmark. When she’s not writing, she loves to cook.

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Posted in Social media / Web 2.0 | 4 comments »

A book lover’s dream

Posted by: Samantha Enslen, president and senior editor, November 3rd, 2011

rebeccaPeople, it is a fait accompli.

I have joined The Folio Society.

What is The Folio Society? Call it the book club to end all book clubs. The bibliothèque for bibliophiles. Or, a scam to suck cash from book lovers.

Scam or not, I wanted to be part of it. And now I am.

Here’s how The Folio Society describe themselves. This is marketing copy, admittedly:

Folio offers a complete experience for the book-lover … [We believe that] our pleasure in reading is enhanced by the book itself, in which typography, illustration, paper, printing and binding all play a part in creating a harmonious whole.

In a world of declining publishing standards, where most books are cheaply printed and bound using low-grade materials, The Folio Society resolutely sets store by traditional values of excellence; for our designers and production personnel the term “quite good” means “no good”: only the best is good enough.

In other words, they pick unique titles, print them on gorgeous paper, and bind them in beautiful, one-of-a-kind cloth covers.

For a price.

But the titles … oh, the titles.

For a lover of the eclectic, of fantasy, mystery, crime, and spy novels, they’re a paradise.

brat-farrar2For example: The Collected Short Stories of Agatha Christie. The Realm of the Unreal, a collection of gothic tales by Ambrose Bierce. The Spy’s Bedside Book, fiction and nonfiction compiled by Graham Greene and brother Hugh Greene. The Ripley series, by Patricia Highsmith. Rebecca, the wrenching classic by Daphne du Maurier. Brat Farrar and the Franchise Affair, two of Josephine Tey’s painfully few eight mysteries. The Mask of Dimitrios by Eric Ambler — not my favorite, but arguably his best.

And it goes on and on and on.

I get short of breath reading the titles. I want them all, right now.

But I can’t do that. Instead, I’ll do what suckers have done for decades. Sign on the dotted line. Join the book club. Buy my books lovingly, but quarterly.

And look forward to every delicious, delightful new edition.

Posted in Language and literature | no comments »

12 tips for freelance survival of the fittest

Posted by: Josh Rosenberg, Copyeditor De Luxe, October 25th, 2011

Dwarf Mongoose - CusimanseIn my years of freelancing, I’ve gained considerable knowledge about how to survive and thrive as a stay-at-home master of grammar and syntax.

Let me be clear: I’m not talking about the ordinary information you can read in any how-to book about freelancing. I’m assuming you back up your hard drive regularly, and you already know that forgetting to file your state or federal tax returns will lead to unpleasant consequences.

No, I’m talking about the real nitty-gritty—the inside dope you won’t get from those websites and books.

So here are my 12 Rules for Freelance Survival:

1. It is not okay to deduct all expenses from your road trip to see the [insert name of favorite band here] concert, not even if you told the gas station owner along the way that the apostrophe in his “Cigarette’s On Sale” sign was incorrect.

2. Marry (or date) someone with a salaried 9 to 5 job that pays well. This will take the pressure off you immediately. No work this week? Let the significant other pay for the groceries.

3. If you have children, explain what a freelancer is at as young an age as possible. Otherwise you will have to endure accusatory glares from your child’s teacher after your child tells the class that “Daddy stays at home all day” during their Careers unit. If you don’t take this proactive measure, eventually the entire community will develop a mental picture of you lying on the couch drinking a tallboy and watching TV all day.

4. Speaking of TV, don’t forget that television can be used to pacify and sedate children for several hours at a time. Still working on that footnote-heavy book about the genetic composition of arachnids when the kid gets home from school? That’s why you pay that cable bill, Mr. or Ms. Freelancer.

5. If you need to work over the weekend, try to schedule some playdates to keep your child occupied (if other children are still willing to associate with your child, that is—see #3). But resist the temptation to close the door to your home office and leave the children unmonitored. Check in occasionally to make sure all sharp objects are in their places and that they haven’t decided to play inappropriate games such as “Electrical Socket Truth or Dare,” “Prison Camp,” or (if that kid of questionable morals/upbringing is over) “Mafia Strip Club.”

6. Avoid the Internet at all costs. This is not only so you can avoid the distractions of those enticing news headlines on your home page, but also so you can avoid accidentally seeing the score of that game or the results of that reality show competition you’re DVRing to watch later. Take it from me: It’s much harder to sit through an hour of Has-Been Celebrity Single-Elimination Medieval Jousting if you already know that Parker Stevenson will dislocate his shoulder getting on his horse and will have to forfeit his match to Mr. T.

7. I’m all for multitasking, but do not edit or proofread while driving, even if you have one of those nifty smartphones. Likewise, do not edit or proofread while having “the talk” with your teenage son/daughter or performing any other task for which small mistakes can have devastating consequences later.

8. Don’t skip workouts to squeeze in an extra hour or two of work. Studies show that exercising will help you concentrate, and you’ll ultimately get more done if you start the day at the gym. Use caution however: If you edit Health and Fitness titles, don’t assume you can do an inverted reverse plank just because it looks easy in the photo. Nothing puts a damper on a day of freelancing like a dislocated shoulder (we can’t all just take a few days to recover as we collect Hardy Boys and Baywatch residuals checks like Parker Stevenson can).

9. Watch your diet. The commercials may say “Snickers Satisfies,” but what a Snickers for lunch really does is put you to sleep and make you irritable during those afternoon working hours. And no, even though peanut butter is chock full of protein, Reese’s Peanut Butter Cups are not an exception to this rule. Also when working with hard copy, think twice about snacking on raspberries, mangos, guacamole, or other colorful foods. They may contain cancer-fighting compounds, but your client still doesn’t want his black-and-white page proofs turned into multicolored abstract art.

10. Sometimes it can be helpful to work outside the home at a restaurant or coffee shop. But be ready to fight for those hard-to-find tables that have a plug-in for your laptop. If you want to be ready when that battery runs out, you can’t be shy about telling that old lady you need her to finish her friggin’ coffee already so you can use her table. Other less respected members of society can be dispensed with more harshly of course: If you sense that the guy who’s hogging the one free outlet at Panera is playing video games, just “accidentally” sweep his laptop and Bacon Turkey Bravo onto the floor, or threaten to call his mother and ask her to put an end to the “I’m just living in the basement until I get my act together” nonsense.

11. Don’t answer the phone; most daytime calls are from telemarketers. If you do answer the phone due to temporary insanity or forgetfulness, use telltale clues to end the conversation as quickly as possible. It’s likely that the person on the line who mispronounces your name is not a close friend or relative. Also the person who asks about your welfare before identifying herself (“Hello Mr. So-and-So, how are you doing this afternoon?”) is undoubtedly a telemarketer ready to sell you a trip to Bermuda on Food Poisoning R Us Cruise Lines. Remember that most phone service providers allow you to customize your ring for a particular caller, so you’ll know when the one person you do want to talk to is calling.

12. If you are fortunate enough to be able to turn down a job from time to time, don’t make your decisions on hourly rate alone. Sure, you’ll make $100 more if you edit that monograph about the mating habits of the mongoose, but then—well, you’ll know the mating habits of the mongoose.

Joshua Rosenberg is, obviously, a freelance editor.

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Posted in Freelance editing, Freelance writing, Work-life balance | 2 comments »

Writing short, reading long

Posted by: Samantha Enslen, president and senior editor, October 18th, 2011

thick-bookThere’s a big difference between reading for information and reading for pleasure.

Many writers don’t get that. When they’re encouraged to write short — to use plain words, tight sentences, brief paragraphs, bulleted lists — they don’t hear that you’re trying to enhance readability. They get a rushing in their ears and hear one (incorrect) message: “You’re trying to destroy my language!”

That’s because many professional writers are dyed-in-the-wool, obsessive, library-lovin’ readers. And we like our words. The longer and more luxurious, the better. I mean, we read people like Italo Calvino and James Joyce for fun. You think we can’t handle long sentences? We eat long sentences for breakfast.

But that’s reading for pleasure.

Reading for information? That’s another matter entirely.

Reading for information is a chore. And whether you’re reading an instruction manual, an airline schedule, or a pamphlet from the oncologist, it ain’t fun. It’s a means to an end. And you want to reach that end quickly.

That’s where readability comes in. Writing short helps people read quick. It’s as simple as that. And believe it or not, literature lovers, there’s an art to it. Just as there’s an art to writing long.

Ann Wylie could be considered a master of writing short, just as David Foster Wallace is a master of writing long. Each style of writing has a purpose. Each has a place. And when you need one, you don’t want the other.

So next time an editor or creative director encourages you to write shorter, don’t get defensive. Take a deep breath and remember that you’re writing for readers.

And whether it’s a fact sheet, case study, or website, you need to get them information quickly. So they can get on with their lives.

Samantha Enslen is a writer, editor, and reader. She runs Dragonfly Editorial.

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Posted in Copywriting, Language and literature | no comments »

From our designer: thank you, Steve Jobs

Posted by: Alexis Nesbitt, Art Director, October 11th, 2011

istock_000017486964xsmallWe’ve all been aware of Jobs’ illness for a long time, and I’d been dreading the news of his death. Like a favorite actor, a CEO you have never met can come to feel like an old friend.

I grew up with Apple computers, worked and played with them (and never quite got over the feeling that working on any other PC was some sort of punishment).

Here’s hoping that Apple stays on the right track. That they continue to prioritize design, function, and pure elegance in their products. It’s comforting to feel that through the sheer and enduring  force of Steve Jobs’ brilliance, they almost certainly will.

I started making a list and was amazed to find how many Apple products I’ve known and loved over the years.

computers:
apple II
macintosh lc
macintosh duo 2300c
Power Mac G3 400mhz
bondi blue imac 400mhz
bondi imac 600mhz
700mhz emac
g5 flat screen imac
macbook dual 2ghz intel core duo
intel core 2 duo imac 2ghz

ipods:
1st generation ipod (with click wheel) 10gb
1st generation ipod nano 2gb
5th generation ipod 30gb
6th generation ipod nano

other:
iPad 1
apple tv gen 1
apple tv gen 2

Thank you, Steve Jobs.

Alexis Nesbitt is Dragonfly’s Art Director. She is the recipient of numerous ADDY, Marcom, and Hermes Creative Awards, including for her identity for Dragonfly.

Posted in Creativity, Design | no comments »

Steve Jobs’ vision makes my lifestyle possible

Posted by: Margaret Walker, Technical & Proposal Editor, October 11th, 2011

istock_000015499162xsmall6The job of my dreams—the job that I have—was made possible in part by Steve Jobs. I am a freelance editor, writer, and layout layman, who works my magic with deft freedom thanks to my Apple gear.

As I write this, I sit before a majestic 27-inch iMac with room enough to display my words, the web, and other wizardry. When Blitzen Trapper is playing two hours away in Asheville, I travel with my sweet little MacBook Air, editing while my music-loving better half drives to and fro. And when my brother-in-law was celebrating his 40th birthday last week, I was able to roam in town e-connected and managing a proposal editing project while enjoying buffalo chicken on the wings of my iPhone and its 3G in-touch-anywhere abilities.

Some might say I’m caught in the chains of technology—that I can’t go anywhere without being tethered to my job; I’m always on.

I see the opposite side of that coin: I have a freedom that no wordsmith before now has had with mere pad and pencil, portable typewriter, or even laptop alone. Provided I’ve planned far enough in advance to power up and flash drive my assets, I have everything I need at the touch of a finger—times ten—to work anywhere, anytime I choose. And with so much around-the-clock productivity, I can choose not to work whenever I need.

When I first started dreaming about working outside of a corporate office, my vision followed the ’90s high life of sending my writing efforts from a coffee shop, sipping an iced vanilla soy latté. Later, I would soak in the sun and beauty on a picnic blanket from a hidden nook in my favorite trial gardens while I edited a marketing report. Now, it’s not always exotic locales I seek—I have the freedom to design invitations to invitation-only affairs even I’m not invited to in the disarray of my garage while foster puppies wrestle at my feet.

When I get a new project, I don’t have to stay home, in my office, in my ergonomically enhanced sedentary chair—the proverbial apple doomed to rot on the orchard floor. I can go anywhere I want to, thanks in part to Steve Jobs—a visionary, who must have seen into my dreams to be free to be me when I work. His life’s work helped to put my life in motion.

Magi Walker is a Dragonfly Editorial proposal editor and project manager.

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Posted in Proposal editing, Technology and communications, Work-life balance | 2 comments »

From a PC person, a shout-out to Steve Jobs

Posted by: Samantha Enslen, president and senior editor, October 11th, 2011

green apple core over whiteLet’s get one thing straight. I’m a PC person. A Windows woman. A Microsoft madame.

What can I say? I’ve been a technical editor for 15 years.

But I love my iPhone.

I didn’t think that switching from my old cell to a smartphone would make that much of a difference in my life. But it did. And as with other breakthrough technologies — the DVR, for example — once I started using it, I couldn’t imagine going back.

I now sleep with my iPhone. Why? Because it’s also my alarm clock. Oh, and I can text my friends at 11pm while I’m lying in bed, when I finally relax enough to remember what I forgot to tell them earlier.

I now spend more time at the park, the pool, the coffee shop … heck, just shopping. Why? Because I don’t have to stress about missing emails and phone calls while I’m away from my desk. I can actually enjoy being away — can let go of the dual ball-and-chain of the desktop PC and landline phone.

I now worry less. Why? Because my phone is also my calendar. Wherever I am, whenever something comes up, I can check my phone and make, confirm, or decline appointments. What a relief.

It’s also my personal assistant. Yesterday I had to pick up my niece from preschool at 3:00 pm — something I don’t normally do. So I set a special alarm on my phone to ring at 2:50. Then I dove into my work and didn’t think about the appointment again — until my alarm began trilling at 2:50 on the dot. Appointment kept, worry eliminated.

Maybe I’m addicted to my phone. I know that I now feel unbalanced, unsettled … unprotected, even, when it’s not in my pocket.

But if I’m addicted, so be it. There’s no going back. Because to me, the iPhone represents freedom. And I do love my freedom.

Thank you, Steve Jobs!

Samantha Enslen is a proposal editor and an inveterate PC user. She runs Dragonfly Editorial.

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Posted in Technology and communications, Work-life balance | 2 comments »

9 random (and inspiring!) facts about our team

Posted by: Amy Paradysz, Senior Editor, October 4th, 2011

istock_000006887085xsmall_dragonfly-blue-sky1Our proposal editors handle resumes just about every day. We thought we had this resumes-for-proposals thing down to a science—until we had 7 days to respond to a Request for Quotation of our own. Instead of editing a proposal, we were suddenly writing it.

In the process of crafting resumes for 10 Dragonfly proposal editors, I discovered some interesting facts about my colleagues that surprised and impressed me.

What didn’t surprise me is that we have a core team of strong, experienced editors. In fact, of the 10 resumes submitted, eight editors have been with Dragonfly for 5 or more years, and one has been with Dragonfly for 4 years. Time flies when you’re editing proposals!

More surprising were the unexpected skills and experiences I discovered. For example:

1. Samantha and I met when she managed the editorial function for the corporate communications division of CSC, staffing and mentoring all of us editorial temps in the “Editorium,” sometimes nearly around the clock. But I didn’t know that for two years she had performed similar coordination efforts in a quite different environment—a 24-hour hotline for survivors of sexual assault.

2. I knew that Jeni manages our European Urology medical editing team and works on writing and editing projects for the Defense Centers of Excellence related to psychological health and traumatic brain injury. Now I understand why she is comfortable editing medical content. In addition to a background in journalism and editing, she graduated from a Mini-Med School Program at the University of Virginia, has a graduate certificate in Gerontology, and is certified by the Board of Editors in the Life Sciences.

3. Erika, who is our primary point of contact with Booz Allen’s Marketing and Fact Sheet production group, first honed her writing and editing skills as a reporter on Capitol Hill. After covering Congress and federal agencies through three presidential elections, it’s no wonder she has a knack for distilling verbose text on federal IT issues down to the nitty-gritty.

4. Michelle’s technical editing and writing experience for such heavy-hitters as Microsoft, Intel, Amazon, Adobe, and Apple comes as no surprise. But it never came up that she once taught undergraduate courses in classical mythology and Biblical literature.

5. Margaret, one of our strong day-to-day proposal editors, often returns her files with a note about the feast she is going to prepare that evening. But I didn’t realize until I worked on her resume that she was recently the managing editor and contributing writer for a startup food industry quarterly.

6. Diana, another strong proposal editor and project manager, has provided editorial services for tech giants such as Boeing and SAIC. The big surprise to me is that she once taught Spanish immersion courses to government employees.

7. Susan, one of our go-to evening/weekend editors, is the primary assistant to the editor of the Foreign Service Journal, based in Washington, D.C. Freelance editing experience is the norm in our Dragonfly group. But Susan spent eight years freelancing in a less typical location—New Delhi, India!

8. Lisa, another strong proposal editor, has project managed teams for Microsoft, Apple, and IBM and worked with Cisco, Amazon, and the Society of Certified Senior Advisors. But then one day she happened to mention she’s also writing a Young Adult novel and developmental editing other authors’ novels.

9. Diane, one of the newest additions to the Dragonfly team, has edited more than 70 standards for the Institute of Electrical and Electronics Engineers (IEEE). Another cool factoid: In 1980, she was on the President’s Commission for a National Agenda for the Eighties, researching and writing the final report for President Carter.

I’m honored to work with such a delightfully smart group of women—and to get to know a bit more about each of you. You inspire me.

Amy Paradysz manages Dragonfly Editorial’s day-to-day corporate proposal editing.

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Posted in Our super staff, Proposal editing, Technical editing | 6 comments »

6 simple stretches to avoid carpal tunnel

Posted by: Diana Ceres, Technical & Proposal Editor, September 27th, 2011

hires2Any repetitive activity can put you at risk for injury.

Computer users–and that includes editors and writers–are at risk for repetitive stress injuries and should take regular breaks to stretch. Here are some exercises that I’ve found helpful. They can be done in just a few minutes. I recommend doing them throughout your workday as a preventive.

On deadline? Breathe deeply while you do these. I promise you’ll be more focused and better able to meet your target afterward.

Six simple stretches

  • Stand up and roll your shoulders backward 10 times and then forward 10 times. Repeat.
  • Then extend your arms out to the side. Flex your hands (fingers point toward ceiling) and roll them backward 10 times and forward 10 times. Repeat, provided there is no pain.
  • Lift your arms up over head, palms facing inward. Slowly lower them to your side and then slowly raise them back over head. Repeat this with your hands flexed up toward the ceiling. If this feels good, continue a few more times.
  • Touch your fingers to your thumb. Place a rubber band around your fingers and thumb and slowly open and close the rubber band. Repeat 10 times on each hand.
  • Take one hand and apply gentle traction to the other hand, flexing it away from your body. Hold and breathe into the hand for several seconds. Repeat with the opposite hand.
  • You can also flex a finger at a time and breathe into each finger. And if it does not cause pain, you can extend the hand toward your body and breathe into your wrist, repeating with the opposite hand, holding each of these for several seconds.

Yoga, anyone?

If you don’t already have a steady yoga practice, I recommend giving it a try. An Iyengar instructor would be great for a beginner. Practitioners of Iyengar yoga are alignment savvy, and your instructor will be sure to be watchful over you to avoid injury. You also get to use really cool props like blankets and yoga bricks, which make for a gentler experience on the mat.

Over the years, I’ve learned to customize my time on the mat to alleviate pain and prevent further injury.

If you are unfamiliar with any of the following poses, you may want to visit yogajournal.com and do a search for an illustrated, step-by-step demonstration of each asana.

However, I strongly recommend practicing with a good teacher initially to prevent injury and to learn good alignment. If you already have an injury, be sure to let your teacher know. Adjustments can always be made to your level of comfort and experience on the mat.

For example, when in Warrior II, I turn my palms up instead of down. I then flex my hands (fingers pointing toward the floor) and breathe into the pose as I lunge deeper. Give this a try. Hold for as long as you can and be sure to repeat on the other side, taking care not to lock your arms.

Make friends with Downward-Facing Dog. Stay until your arms shake, and the blood flows to your head. Hold for as long as comfortable. Your body will thank you by staying healthy and limber, which can prevent injury.

In Warrior I, try the same exercise with your arms that I mentioned earlier: Palms facing inward, slowly lower your arms to your side and raise them back up. Repeat with flexed hands.

The key is to go slowly with each pose. You’re on the mat. Relish the experience. If you’re in a yoga class and your teacher questions what you’re doing, just say you are stretching tense muscles. This may inspire the teacher to introduce new postures or customize existing ones for your benefit.

Easy does it.

Never practice—or work—to the point of pain. There is a balance between finding your edge and going past it. Try to avoid the latter—both on and off the mat.

Diana Ceres is a Senior Editor with Dragonfly Editorial and a devoted yogini.

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Posted in Freelance editing, Freelance writing, Work-life balance | no comments »

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