dragonfly editorial

No strain, no pain

Posted by: Diana Ceres, Technical & Proposal Editor, September 21st, 2011

lil-computerNo more netbooks.

Netbooks… They’re cute. They’re trendy. And great for project meetings and quick Internet searches. However, for long-term use, a good monitor and keyboard are a must. I learned this the hard way.

After using netbooks exclusively for a few years, carpal tunnel and thoracic outlet syndrome struck pretty hard. Last year, I was forced to take a few months’ break from using the computer. As a full-time consultant, this was a pretty hard financial hit.

I have since replaced my netbook with a good ergonomic setup. I have an HP TouchSmart computer that I love. I can scroll through several pages in seconds by flicking the screen with my finger. I also can use my finger to highlight blocks of text. This not only saves time, it also saves my “mouse hand” much strain.

Time off for good posture.

Are you are jutting your head forward right now to read this post? This causes strain on the neck, especially if you are computer-bound for hours each day. Try pulling your head back gently and scooting your chair forward just a bit.

You may notice that your chair is too low or too high now. Take a moment to adjust it to a more comfortable position. Notice where your arms are in relation to your lap. Are they relaxed? How about your shoulders? Is your keyboard in a pullout tray, rather than on a desktop? Is your jaw relaxed or tense? Are you squinting to see the screen?

If you notice any tension as you check in, try zooming in on the page and relaxing your jaw. Drop your shoulders down. And don’t be surprised if you revert to your old ways after a few minutes. Habits can be challenging to break, but with time and persistence, you can cultivate the optimum posture and cadence for your workday.

Pain is something we all experience.

And it’s not necessarily a bad thing. It can be a very good teacher and a much-needed reminder to slow down, take breaks, stretch tense muscles before they become strained, and practice good posture.

Everything you do to cultivate a gentler work experience will increase your chances of career longevity and decrease your chances of injury. Try budgeting in time for breaks when scheduling your projects, so you can take time to stretch and relax your muscles. I also recommend regular chiropractic and massage care and unwinding in a hot tub after spending long days at the computer.

For the lower body, a good walk, run, or some type of cardiovascular activity several times a week is a must for workers as sedentary as we editing and writing types tend to be. We all have our exercise of choice. Mine just happens to be hiking.

I also love to do yoga. What I love about my time on the mat is it affords me a pause in my day, reminding me to go inward, breathe, unwind, and ground myself.

Speaking of which, it’s just about time for me to get back on the mat. Stay tuned for next week’s post on simple yoga-based stretches to alleviate office tension, stress, and pain.

Diana Ceres is a Senior Editor with Dragonfly Editorial and a devoted yogini.


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Posted in Freelance editing, Freelance writing, Work-life balance | 6 comments »

I love my clients, part 8

Posted by: Samantha Enslen, president and senior editor, August 17th, 2011

heart-in-bookI say this all the time, but it’s true: we have really great clients at Dragonfly.

What makes them great? A bunch of reasons.

They understand what we do. They appreciate it. They know how much time, effort, talent, and concentration our work requires — whether its copywriting, tech editing, or medical editing. And perhaps best of all, when we do an exceptional job, they take time out of their busy schedules to say “thank you.”

Here’s a note we received after one of our recent projects. Not what you normally think of coming from a corporate executive.

I just wanted to take a moment to thank you for your help editing and formatting [our] proposal.

I appreciated the effort that you made to coordinate the support that we requested and to meet the deadlines. Furthermore, I know that all of you worked hard over the weekend, which is never ideal or, honestly, desirable, but it made a big difference.

Moreover, I need to mention that Jody provided some last-minute help yesterday afternoon that had not been coordinated beforehand and that she nonetheless stepped up and offered without hesitation.

All of that work and effort improved our final product.

Thank you, dear client. We think that you’re the best, too!

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Posted in Content editing, Our cool clients, Proposal editing | no comments »

A love letter to our staff

Posted by: Samantha Enslen, president and senior editor, August 9th, 2011

illustration-dragonfly-heart-convertedLast week, Amy and I were both out of the office on vacation. We couldn’t help it — Amy and her daughter were camping, and I was on vacation with my in-laws. And let’s just say that I didn’t have much choice in the matter of dates.

But all was OK — because we had backup.

Many things have been rewarding about working with our editors and writers over the past few years. One of the best has been seeing each individual rise to the occasion when asked to do something outside their normal scope of work.

That includes Amy, who took a crash course in writing case studies and became a key contributor on our writing project for KeyLogic.com. And Jeni, who in a few short years has become a lay expert on urology. She now manages our team of five editors who copyedit European Urology, one of the world’s top journals in that field.

Last week, several folks stepped up to the plate.

Diana served as the single point of contact for our client Booz Allen, handling multiple concurrent projects with aplomb. Diana smoothly coordinated the work of multiple editors, negotiated scope of work and schedules, and made sure all our projects got done on time and to spec. Thank you, Diana!

Magi had a curveball thrown her way when I asked her to handle an unexpected project from a client who she had never worked for — and probably didn’t even know was on our roster! Despite this, she dove into the project with her usual professionalism and good cheer. She took in the client’s requirements, quickly put together an editing team, and returned the documents on time. All this despite the fact that the Word files were some of the “crashiest” we had encountered. The clients were impressed with Magi’s work and thanked us for doing so much for them with so little notice.

Our good friend Erika, on loan from her own Church Street Editorial, also managed a number of fire drills. Everything from coaching an inexperienced designer, to guiding a fellow writer through three challenging assignments, to calming a nervous client — Erika did it all. Thanks, E!

And Amy, just getting back from a week in the woods, volunteered to work a full day on Sunday — even though she surely would have preferred to relax in her air-conditioned apartment and catch up on laundry and groceries. Amy’s dedication and desire to contribute has been and continues to be remarkable.

And in the background, so many of our staff — Michelle, Lex, Lisa, Josh, Jess, Anne, Julie, Ellen, Mary Ann, Jill, Kevin — continued to do what they do for us every day. Provide careful copyediting and clear writing, always with a cheerful attitude and a great deal of care.

I’m proud of the team we have, and I value everyone’s dedication so much. Thanks for letting me go on vacation last week, guys! You’re the best.

Love, Sam

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Posted in Content editing, Copyediting, Our super staff | 4 comments »

Books for editors

Posted by: Samantha Enslen, president and senior editor, July 1st, 2011

copyeditors-guideErin Brenner at Copyediting has a great article this week on books to improve your editing skills.

This was helpful for me because the two books I used to recommend for new editors are now out of print. I cut my teeth on these two volumes some 15 years ago — Substance and Style, by Mary Stoughton, and Mark My Words: Instruction and Practice in Proofreading, by Peggy Smith. Both are comprehensive, fantastic resources — and both were published by EEI Press, which now seems to be defunct. Both books can be found on Amazon but are often pricey. A used copy of Mark My Words, for example, was recently listed for $97.10. Ouch.

With this in mind, it was great to see Erin’s suggestion about a new resource for those who want to learn how to copyedit. Here’s what she writes:

The Copyeditor’s Handbook by Amy Einsohn. This is probably the book for copyeditors. Einsohn covers what copyediting is, how to copyedit, and what resources are available for copyeditors. If you haven’t yet, challenge yourself by doing the exercises in the book.

Einsohn is working on a new edition, and you can preorder it on Amazon whenever you want. Look forward to seeing it!

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Posted in Resources for editors | no comments »

Pauses and punctuation

Posted by: Diana Ceres, Technical & Proposal Editor, June 2nd, 2011

ying-yangAs I was doing yoga this morning, I started contemplating the importance of pauses—in editing, and in life.

Commas clarify and slow us down before we reach the end of a sentence. Ellipses invite us to consider a jump in time or speech. Em dashes swoop in to rescue the reader when commas just won’t do. And then there’s the good ol’ semicolon, waiting eagerly like a happy dog, wagging its tail mid-sentence. I just love pauses …

… Really, they’re everywhere. In a good movie, exposition gives us a break from the intensity of action sequences and dramatic turns of events. In novels, flashbacks and descriptive passages fill our minds with images and possibilities. In paintings, negative space saves our eyes and souls from sensory overload. In music, cadence governs the flow of sound.

Finding balance in chaos

Pauses serve a vital purpose. They provide balance in the chaos that is life. If we didn’t have pauses, everything would happen simultaneously, and it would be impossible to enjoy the in-betweens. When I was a dancer, I would often wait for the shift in cadence. It was my invitation to explore the notes further. Just like a good musician provides his or her own interpretation to own a piece, we as writers, editors, parents, friends, artists, and spouses (i.e., soulessencescrammedinsidehumanbodies) provide our own unique interpretations to our lives.

You didn’t think I was going to forget parentheses, did you? The granddaddy of pauses. The sure thing in any technical proposal replete with innumerable acronyms and examples. Like a good parentheses, we need to cocoon ourselves with pauses—be they short or long. It doesn’t matter what kind of pause it is or how long it lasts. The important thing is that we embrace the pause, allow it to envelop us like a sleepy summer day.

Softening the sharp edges of life

In doing so, we find the edges of our lives soften. Deadlines seem less daunting. Pain is given an escape route. Sentences that appear to be written by ESL students on acid suddenly become comprehensible, reparable.

This post is an invitation to all of you to embrace the pause, to take some time to become curious if your edges have sharpened, to explore any given moment, and to allow your breath, your next comma, your next eager semicolon to soften and escort you into the next moment.

Note from Dragonfly president Samantha Enslen: Skeptical about the connection between punctuation and peace? Check out the yin/yang symbol shown above. If that’s not two commas entwined in an eternal dance, I don’t know what is.

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Posted in Copyediting, Punctuation, Work-life balance | no comments »

Pretty pictures, tiny type

Posted by: Alexis Nesbitt, Art Director, May 2nd, 2011

anthropologie-catalog-3I’ve been noticing for some time a trend for catalogs to treat copy as extraneous. Product descriptions are often set in minuscule print, far away from the item photographed, and with no clear method of showing which bit of text corresponds to which image. Is the “essential top” the yellow T the model is wearing? Or the collared shirt she has on top of it?

Coincidentally, this week Dragonfly principal Sam Enslen mentioned that she’d received an Anthropologie catalog that made her crazy. She showed me a spread depicting three couches, photographed together. On the far opposite site of the spread were listed three names: Amalie Sofa ($3,298), Battersea Sofette ($2,998), and Patrizia Sofa ($5,998). There were also two rugs shown — one called a Plush Football (?) Rug ($598), and the other the Caspian Plateau Rug ($998).

But which was which, Sam asked? And if buyers are being asked to spend a thousand bucks for a 4×6 rug, or six thousand for a non-Ethan Allen sofa, should they really be asked to figure these things out themselves?

I told Sam I’d do my best to help unravel the mystery of the fine print. Here are her questions.

Q: Lexy, what is the deal with the tiny print in catalogs? Is it supposed to be more artistic?

A: Yes. It is just an unfortunate trend. It could be calculated to drive people to the website for more information. Clever, if so, but risky. Consumers are likely to be annoyed by cryptic copy.

Q: This seems like the classic example choosing form over function.

A: Precisely. If you want to send out a branding piece, to inspire or to incite curiosity, great. But don’t call it a “catalog.”

Q: Does the fact that this drives me crazy mean that I “just don’t get” the designers’ vision at Anthropologie or J. Crew — that I’m just an old fuddy-duddy?

A: No, not in my opinion! A catalog by definition should provide data. Vague or indecipherable descriptions frustrate rather than inform.

Q: Would it kill them to just put an “A” over one sofa, with a corresponding “A” next to the text that describes it?

A. Ha ha, obviously, no. It works because it’s clear and non-intrusive. Furthermore, it’s what people expect. Why take it away?

All we can do is hope that this trend will run its course, and we’ll someday get back to catalogs that inform rather than mystify.

Alexis Nesbitt is Dragonfly’s Art Director. She is the recipient of numerous ADDY, Marcom, and Hermes Creative Awards, including for her identity for Dragonfly. She is based in Dayton, Ohio, and recently bought a Rowe sofa, not one from Anthropologie.

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Posted in Design | 1 comment »

Quieting the inner editor to just write

Posted by: Diana Ceres, Technical & Proposal Editor, April 26th, 2011

100_1938Dragonfly proposal editor Diana Ceres splits her time between technical editing and creative scriptwriting. Curious about that unexpected combination, we just had to ask how she makes it all work. Especially since she does it all from Santa Fe, New Mexico—close to neither the proposal world of DC nor the script world of Hollywood.

Dragonfly: You have such a varied career, and varied interests – scriptwriting vs. technical editing. Are there any unexpected commonalities between the two? Lessons from one that might apply to the other?

Diana: There is definitely some overlap. Writing for the screen requires much passion for structure and an uncanny sense of the visual. More so than writing for publication, screenwriting requires that you show rather than tell what is going on inside the character’s head. Technical editing also requires attention to detail and a strong grasp of the material.

Dragonfly: What about writing vs. editing?

Diana: I think that writing and editing complement each other. For example, I was taking a screenwriting class earlier this year that recommended making several passes through the finished script to focus on specific turning points or scenes to create more dramatic tension and strengthen the script. I do the same thing when editing a book or proposal. I make different passes through the document to make sure I focus on specific things with each pass, which also creates a richer finished product.

Having said all of that, writing and editing can also get in each other’s way. When I write, I try to just write. I do my best to put my inner editor away until I get to the rewrite process. I don’t like being censored. But this is precisely what the inner editor does. She loves to nag me about adjective/adverb abuse and point out all of the comma splices and choppy sentences along the way.

So sometimes I have to gag and bind her and tell her to be quiet or I am going to have to ship her off to some large NYC publishing house where I will never hear from her again, because she will be in such high demand, so I can write in peace. This usually keeps her quiet long enough for me to complete my first draft.

Dragonfly: Others also might be interested to hear about your decision to leave a day job and pursue screenwriting full-time. For many people, that would represent a huge risk. How did you make this decision? How has it been?

Diana: I must have been completely insane to quit a steady job as a museum publicist in the middle of an economic recession. But it was either me or the job, so I left the security of a full-time job behind and dedicated myself to writing, so I could say at the end of my life that I lived well, loved well, and had no regrets.

I am grateful to have clients back East, such as Dragonfly. The editing and proofreading work that I do with them allows me to continue my dream of writing and publishing, without worrying too much about the balance in my bank account. Some days can be real nail biters. On those days, I take deep breaths and consider the alternative and am grounded in my decision, for better or worse, to be a writer.

Dragonfly: What about your move away from DC? Do you find that “place” affects your day-to-day life, even if you work from home?

Diana: I am very affected by place. I left DC soon after all the 9/11 DHS scare tactics. I found reading my safety forecast on the Beltway was just more than I wanted to process on a daily basis. Code Red: You’re a goner. Code Orange: You might die, but we’re not sure. Code Yellow: It’s probably safe to leave the home, but we’re not making any promises.

Fortunately, I have learned over the years that home really is wherever I am. It took me an inordinate amount of time to learn this. I have moved more times than I have years, and I really want to put roots down here in Santa Fe. I love being so close to the heavens and seeing the mountains when I drive to Target or Whole Foods. There is something majestic about that, and I feel really lucky, blessed to live here and to experience that.

I know many screenwriters, actors, and directors who say if you want to be in the movie business you have to live in LA. I’m hoping/praying that I can be one of those weird exceptions. I love high-desert living. The New Mexico landscape is wide and vast. For the first time in my life, I feel like I can really breathe, expand, create. I feel so cramped when I visit big cities like DC or LA. I am happy to fly home to visit relatives or into LAX when needed to pitch screenplays, visit with my agent, or do rewrites on set. But for now, Santa Fe is home, and I don’t think I’m ready to give that up just yet.

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Posted in Editorial process, Freelance editing, Freelance writing | no comments »

4 tips for editing for international clients

Posted by: Amy Paradysz, Senior Editor, April 12th, 2011

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Posted in Customer service, ESL editing, Editorial style | 1 comment »

Copyeditor or content editor?

Posted by: Samantha Enslen, president and senior editor, March 31st, 2011

track-changes-4

There’s an interesting discussion this week on the Copyeditor blog about how we should respond to the devaluation of copyediting as a profession.

Erin Brenner, fresh from the American Copy Editors Society’s (ACES) annual conference, reported on a recommendation by Merrill Perlman. Perlman, retired director of copy desks at the New York Times, suggests that we coin a buzzword for what we do and start calling ourselves “content editors” instead of “copyeditors.” Perlman seems to believe that this new title would better represent our critical role in creating — not just cleaning up — content.

Here’s what Erin notes:

Copyediting is something that’s done after the writers go home, said Merrill Perlman … Copyeditors are geeky and hard to manage. Few people understand what we do. When that happens, companies question our value and cut jobs. Said Perlman, “The copyeditor is dead.”

We must stop calling ourselves copyeditors, said Perlman. It’s a word … loaded with too many negative connotations. She suggested that we own a buzzword and become content editors. Copyeditors are expendable. Content editors are vital.

Although I agree with Perlman that the role of copyeditors is undervalued and widely misunderstood, I disagree that the answer is to change our name.

You can check out my response (and other interesting responses to this topic) in the comments section of the Copyeditor blog.

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Posted in Content editing, Copyediting | 1 comment »

A wedgie of words

Posted by: Kathee Wheatley, Technical & Proposal Editor, March 15th, 2011

pink-leather-dictionaryJust because I’m a longtime technical editor doesn’t mean that I can’t play with words! I write children’s books, greeting cards, screenplays … and an occasional poem, like this ditty that I hope gives my fellow wordsmiths a chuckle.

Phonetic Fashion

In this recession that has gone on for an eternity

I can dress up for free in the dictionary

In lieu of trying on clothes

I can try on words to fashion my prose

An adjective here, a noun there

A vowel or two to adorn my hair

With a gown of old pronouns I had lying around

And a metaphor that I wore down a runway of witty repartee

The fashion plate I create has accessories I can punctuate

By flaunting an accent of a pause or a clause, or dressing up a phrase I haven’t used in days

I can fashion a new wardrobe of words that phonetically fit me

When wearing words, they must fit just right

An ill-fitting sentence can feel too tight

There is nothing more uncomfortable than a wedgie of words that hikes up around a simile and a couple of verbs

Nothing could be worse when showing off your verse!

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Posted in Language and literature | no comments »

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