RepMan writes about the lastest absurd result of a public figure/head honcho neglecting to run copy past a proofreader or editor before releasing it to the masses.
It seems a company called TextTrust–which hawks “the Internet’s highest quality web site spell checker”–sent out a press release full of–you guessed it–typos. The misspelled words included independent, accommodation, and definitely, which were spelled independant, accomodation, and definately. Ouch.
TexTrust’s PR manager immediately accepted responsibility for the incident, but as RepMan writes, “the damage had [already] been done. TextTrust became something of a water cooler joke.” He goes on to articulate one of my main points as to why copyediting your work is essential to maintaining your company’s reputation: “If he/she can’t get the spelling correct in what was probably a critically important press release, can he/she be trusted with other assignments?”

“I’ve worked with the staff at Dragonfly for years, and I trust their editing completely. We’ve used them on federal proposals, commercial proposals, IT documentation, marketing collateral … you name it. They are especially helpful on large projects, when we need a team of editors to get a lot done in a short timeframe. They also have great writers who can handle everything from white papers to case studies. Dragonfly is our editorial dream team!".
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