dragonfly editorial

Archive for the ‘Technology and communications’ Category

Network Roulette, anyone?

Posted by: Amy Paradysz, Senior Editor, November 28th, 2011

casino rouletteWhat do you get if you mash up speed dating, instant messaging, and a career-specific professional event?

Network Roulette.

One of my favorite bloggers, Penelope Trunk, starts up new companies as often as Britney Spears gets married. Penelope’s third startup, Brazen Careerist, has an interesting new way to network online with professionals in your general career area.

I tried it as part of her “Secrets of an A-List Blogger” blogger bootcamp week earlier this month, and I was impressed. And not just because Network Roulette’s version of elevator music—animated stick figures networking at a bar—is stinking cute. Though it is.

Here’s how Network Roulette works. You take a minute or two to fill out a very short “social resume.” Then you are randomly matched with one other networker, see a few facts about each other, and have up to five minutes to instant message together. When you run out of time, there’s a place where you can take notes on the exchange and choose whether or not to become a “Fan” of the person, which makes it possible for you to get back in touch with them on the Brazen Careerist site.

Then you’re whisked back to the animated stick figures for however many seconds it takes for the site to match you with the next networker to become available.

In one hour, I “met” a resort designer, a Menstrual Cycle Advocate, a woman who blogs about how the work environment is morphing, another woman who blogs about great leaders in history, and—bingo—a consultant for one of Dragonfly’s biggest clients.

I’m not just bragging. I’m inviting you to join me. There’s a Network Roulette for Marketing and Communications types (and wanna-be’s) on Thursday, December 1, at 7 p.m. EST. Just go to the link below and sign up. It’s free. If you can type, you can network in your jammies.

Here’s the link:

http://www.brazencareerist.com/network-roulette/nr_marketing_communications

Amy Paradysz is thinking that we might be able to use Network Roulette for our team of remote writers and editors to get to know each other.

Tags: , ,
Posted in Marketing, Technology and communications | 2 comments »

5 ways to keep a tech rollout from bowling you over

Posted by: Margaret Walker, Technical & Proposal Editor, November 22nd, 2011

bowling-ballEarly last year, I was managing my first project for Dragonfly Editorial when an ill-timed technology rollout almost left us flat.

There was plenty of ramp-up involved in the assignment: initiation on Google Calendar; orienting myself with the contact sheet of our freelance editors; and using an Excel spreadsheet to log the receipt, distribution, and return of all project files. The project had been carefully set up by my mentors to enable a smooth transition while they were both traveling for business.

But even the best-laid plans can go awry.

Shortly before the project began, our client requested that all Dragonfly staff begin using its secure file transfer system—effective immediately. For my project, estimated to be 100 pages a day for 7 days, we had lined up a number of proposal editors to work at various times. Before files began to roll in, we needed to have these editors connected to the system, assigned new email addresses, and able to receive and send messages and attachments.

As with most technology rollouts, there were a few hiccups.

Technology rollout or technology steamroller?

First, we worked with the client’s system administrator for several hours before we were able to get our editors connected and the editing underway. Then, we realized there were issues with dropped file transfers—attachments that had been sent did not always arrive.

Sam, Dragonfly’s president, quickly suggested that we return to our normal email-based method, putting aside the technology rollout for this project. The client, however, wasn’t quite ready to throw in the towel. And I, too, thought that we’d come far enough that we should persevere, if possible.

One full day into the project, the rollout had consumed time and patience and was only marginally effective in its technical intent—we were using the system but still having to reroute some dropped files via our old method. Then the next day, we hit a big wall: memory. The client’s file transfer system had a 110Mb quota for each user. As the project manager, I was receiving and sending files averaging 5Mb throughout the day—and just a day and a half in, I’d almost maxed out my quota.

Bowled over

The system administrator suggested that I offload emails from their system to my local machine for storage. It seemed redundant, but I wanted to give the system a chance to work. I spent hours moving and deleting the files in small increments because of my limited quota.

When I’d moved the Inbox files (but not yet the Sent files), I recalculated my quota usage, which simultaneously emptied the trash on the client system. To my dismay, my quota doubled, and the system automatically disabled my account. On the bright side, I’d discovered part of the problem: the trash was not releasing my deleted files, and it was counting against my quota.

The new file transfer system was down for the count; the towel was finally thrown. We returned to our tried-and-true email system for the duration of the project— and were able to edit double the original estimate of work for the client in the remaining time. My initiation into project management was over, and the project was a success despite the system failure.

Keeping your footing

In retrospect, my advice to anyone facing a technology rollout is this:

  1. Never roll a new system out for the first time on a live project.
  2. Instead, assess the needs of the system and all of its users beforehand.
  3. Install the technology and give everyone a chance to play with it and develop a level of comfort using it.
  4. Then do a test run—better yet, multiple test runs—to iron out the inevitable kinks.
  5. Finally, roll out the system on a small project with a flexible deadline, rather than a mega-project involving multiple staff and loads of work that must be done in a short timeframe. That way, any hitches can be ironed out in a low-stress environment—rather than in the heat of a panicked production.

If you follow these steps, you can roll with the punches on your next rollout—rather than being bowled over.

Magi Walker is an editor and project manager for Dragonfly. She’s also a patron saint to lost dogs and an exceptional cook.

Tags:
Posted in Technology and communications | no comments »

Steve Jobs’ vision makes my lifestyle possible

Posted by: Margaret Walker, Technical & Proposal Editor, October 11th, 2011

istock_000015499162xsmall6The job of my dreams—the job that I have—was made possible in part by Steve Jobs. I am a freelance editor, writer, and layout layman, who works my magic with deft freedom thanks to my Apple gear.

As I write this, I sit before a majestic 27-inch iMac with room enough to display my words, the web, and other wizardry. When Blitzen Trapper is playing two hours away in Asheville, I travel with my sweet little MacBook Air, editing while my music-loving better half drives to and fro. And when my brother-in-law was celebrating his 40th birthday last week, I was able to roam in town e-connected and managing a proposal editing project while enjoying buffalo chicken on the wings of my iPhone and its 3G in-touch-anywhere abilities.

Some might say I’m caught in the chains of technology—that I can’t go anywhere without being tethered to my job; I’m always on.

I see the opposite side of that coin: I have a freedom that no wordsmith before now has had with mere pad and pencil, portable typewriter, or even laptop alone. Provided I’ve planned far enough in advance to power up and flash drive my assets, I have everything I need at the touch of a finger—times ten—to work anywhere, anytime I choose. And with so much around-the-clock productivity, I can choose not to work whenever I need.

When I first started dreaming about working outside of a corporate office, my vision followed the ’90s high life of sending my writing efforts from a coffee shop, sipping an iced vanilla soy latté. Later, I would soak in the sun and beauty on a picnic blanket from a hidden nook in my favorite trial gardens while I edited a marketing report. Now, it’s not always exotic locales I seek—I have the freedom to design invitations to invitation-only affairs even I’m not invited to in the disarray of my garage while foster puppies wrestle at my feet.

When I get a new project, I don’t have to stay home, in my office, in my ergonomically enhanced sedentary chair—the proverbial apple doomed to rot on the orchard floor. I can go anywhere I want to, thanks in part to Steve Jobs—a visionary, who must have seen into my dreams to be free to be me when I work. His life’s work helped to put my life in motion.

Magi Walker is a Dragonfly Editorial proposal editor and project manager.

Tags: , ,
Posted in Proposal editing, Technology and communications, Work-life balance | 2 comments »

From a PC person, a shout-out to Steve Jobs

Posted by: Samantha Enslen, president and senior editor, October 11th, 2011

green apple core over whiteLet’s get one thing straight. I’m a PC person. A Windows woman. A Microsoft madame.

What can I say? I’ve been a technical editor for 15 years.

But I love my iPhone.

I didn’t think that switching from my old cell to a smartphone would make that much of a difference in my life. But it did. And as with other breakthrough technologies — the DVR, for example — once I started using it, I couldn’t imagine going back.

I now sleep with my iPhone. Why? Because it’s also my alarm clock. Oh, and I can text my friends at 11pm while I’m lying in bed, when I finally relax enough to remember what I forgot to tell them earlier.

I now spend more time at the park, the pool, the coffee shop … heck, just shopping. Why? Because I don’t have to stress about missing emails and phone calls while I’m away from my desk. I can actually enjoy being away — can let go of the dual ball-and-chain of the desktop PC and landline phone.

I now worry less. Why? Because my phone is also my calendar. Wherever I am, whenever something comes up, I can check my phone and make, confirm, or decline appointments. What a relief.

It’s also my personal assistant. Yesterday I had to pick up my niece from preschool at 3:00 pm — something I don’t normally do. So I set a special alarm on my phone to ring at 2:50. Then I dove into my work and didn’t think about the appointment again — until my alarm began trilling at 2:50 on the dot. Appointment kept, worry eliminated.

Maybe I’m addicted to my phone. I know that I now feel unbalanced, unsettled … unprotected, even, when it’s not in my pocket.

But if I’m addicted, so be it. There’s no going back. Because to me, the iPhone represents freedom. And I do love my freedom.

Thank you, Steve Jobs!

Samantha Enslen is a proposal editor and an inveterate PC user. She runs Dragonfly Editorial.

Tags: ,
Posted in Technology and communications, Work-life balance | 2 comments »

Twitter Hashtags for Writers

Posted by: Samantha Enslen, president and senior editor, June 15th, 2010

Erika in DC sends this handy list of 40 Twitter hashtags for writers, published on the blog DailyWritingTips.

You can use these tags to search through the jungle of Twitter to find posts relevant to writing and editing. The authors note that “#amediting” is used to label posts about editing; “#amwriting” to label posts about writing. Many more are listed in the blog.

Posted in Freelance writing, Technology and communications | no comments »

Communications gaffe … to say the least

Posted by: Samantha Enslen, president and senior editor, February 27th, 2009

To start with, all parties in this blog entry must remain nameless.

That being said, a friend reports that he was at a presentation today. Nonprofit group, presenting to a major funder. Someone (known only as a “Mac Guy”) was trying to operate the PC on which the presentation was being run.

Apparently, Mac Guy clicked on Windows Media Center instead of Windows Media Player and somehow opened up the PC’s photo files.

To reveal what friend described, euphemistically, as a ” generously proportioned woman, wearing very little, with . . . devices arrayed about her.”

[Note to concerned readers: this was NOT friend's PC, nor did it belong to anyone in his group.]

Friend notes that the startling image served as a less-than-ideal introduction to their much tamer video presentation.

The mysterious lady’s effect on the group’s chances of getting funding remains to be seen. We’ll be sure to update you.

Posted in Technology and communications | no comments »

Fixing broken cross-references in Word

Posted by: Samantha Enslen, president and senior editor, October 8th, 2007

I.K. writes to say that we recently edited some files in which the cross-references had become broken. For example, a pointer in Section 2 to Section 9 had became a pointer to Section 0; other references simply displayed as “Error! Reference not found.”

The references had “broken” when we split the original file into three sections for editing and then put it back together. Oops.

Luckily, I.K. knew how to fix the problem and sent us instructions on how to do so as well: In the newly merged document, hit Cntrl-A (select all) and then F9 (update fields). After doing this, the references should again take the reader to the right place when clicked.

Easy as pie.

Posted in Microsoft Word, Technology and communications | no comments »

June Issue of Business 2.0 Deleted Before Going to Print

Posted by: Samantha Enslen, president and senior editor, May 4th, 2007

Oh, goodness. Husband has just sent me this reminder of why writers, editors, designers — well, everyone — must have a system in place for backing up files regularly (ideally, automatically).

Dragonfly uses a company called Data Deposit Box, which automatically backs up our active work area several times a day to a web-based server. It costs us less than $10 per month (costs are based on number of GB that need to be backed up).

I hope that wasn’t some sort of company secret I wasn’t supposed to share.

Posted in Technology and communications | no comments »

The dilemma of social media

Posted by: Samantha Enslen, president and senior editor, April 13th, 2007

David Esrati at the Next Wave is a big proponent of companies’ participating actively in social media — having blogs on their websites, for example, as a way of increasing their site content and therefore the value of their site, and the amount of traffic the site brings in. Here are some excerpts from a comment I wrote in response to one of David’s recent posts — my concern is the difficulty of knowing how to get a client involved in social media — when they may not even have a website yet.

These are difficult times we live in.

And I’m not talking about the threat of terrorism. I’m talking about the fact that there are multiple levels of knowledge and competence existent right now regarding website creation and maintenance.

You’ve got your businesses - some mom-and-pops, some multi-million dollar companies - who don’t have websites and don’t see a need to.

You’ve got your businesses that DO have websites — but ones that look like they were built in 1995. That perhaps were built in 1995, and haven’t changed since.

Then you’ve got your uber-professional websites. These may have a gorgeous look and feel - contain tens or hundreds of pages - and be built with the most sophisticated code yet typed out by a geek. Yet they may still suck, we know now, in terms of searchability - if they’re not dynamic (that is, having their content regularly updated) and if they don’t actively engage customers in conversations (i.e., provide customers some sort of participative venue, such as a place to blog or a place to write product reviews).

As communicators, creatives, and marketing types, how do we know where to wade into this mess? How do we effectively talk to customers whose knowledge ranges from a ton to none? How do we help individuals with nary a website understand that (a) they gotta get one, (b)they’ve got to disregard the little that they THOUGHT they knew about what a website should look like, and (b) they’ve got to jump over traditional websites and dive feet first into the world of Web 2.0?

I know we can’t start by scorning individuals or companies who haven’t fully incorporated social media into their communications strategy. Let’s face it - few have. (Even the biggies, like Coke.) And effectively telling folks that they’re clueless because they don’t have a cutting-edge website - I would argue - just makes them more resistant to building one.

Which is unfortunate. Because social media is real. And companies need, rather desperately, to know how to respond to it, and create websites that TAKE ADVANTAGE of social media rather than being crushed by it. Companies need know how to create interact websites, rather than static ones. How to engage in conversations with their customers, rather than letting customers dish them left and right.

The world of user-generated content - and that includes everything from people writing blogs and wikis, joining social networking sites, or posting photos or videos to Flikr and YouTube — ain’t going away. In fact, all evidence shows that social media usage is increasing - rapidly - across all age groups and both genders. (See http://www.boozallen.com/capabilities/Industries/industries_article/26060199?lpid=660614), for example.)

If it was ever unclear before, it’s crystal clear now that social media indeed can’t be ignored. Companies - and ad agencies, PR firms, and corporate communicators - who do so, do so at their own peril.

Posted in Social media / Web 2.0, Technology and communications | no comments »

Removing a Watermark in Microsoft Word

Posted by: Samantha Enslen, president and senior editor, January 14th, 2007

A fellow editor just wrote with another problem related to Microsoft Word. Seems that a document she was trying to edit had the word Draft splashed on the background every page, in big, blue, 40-point type. This “watermark” was a huge distraction. Could she get rid of it?

Indeed she could, and she did. To remove a watermark in Word:

  • On the toolbar, click Format.
  • Click Background, and then Printed Watermark.
  • Select the No Watermark checkbox.

Voila. Happy editing -

Posted in Microsoft Word, Technology and communications | 2 comments »

What do our clients think?

Press Releases

view archives

Latest Comments

  • Samantha: Great concept … I love the idea of creating a new life...
  • Tracy Salcedo-Chourre: I love the ellipses. It either makes you look...
  • Greg H: What a truly fabulous blog post! Who would imagine those simple,...