It seems a company called TextTrust–which hawks “the Internet’s highest quality web site spell checker”–sent out a press release full of–you guessed it–typos. The misspelled words included independent, accommodation, and definitely, which were spelled independant, accomodation, and definately. Ouch.
TexTrust’s PR manager immediately accepted responsibility for the incident, but as RepMan writes, “the damage had [already] been done. TextTrust became something of a water cooler joke.” He goes on to articulate one of my main points as to why copyediting your work is essential to maintaining your company’s reputation: “If he/she can’t get the spelling correct in what was probably a critically important press release, can he/she be trusted with other assignments?”
This entry was posted on Friday, August 4th, 2006 at 9:59 am and is filed under English usage, Typos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.



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